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Oxford Commuters and political signs

Context and the problem

This project consisted of understanding how the political signs work for commuters, more specifically in Oxford, OH. We aimed to get to know how efficient their messaging was and how successful was their placement in such a delicate social context.


Design Process

Because of the location and the nature of the project, we were mindful of the methodologies and tools we could use. We conducted interviews and observations in order to collect data. 

We utilized the rounded Theory to find out trends, themes, and patterns from both the observation and interview data.


Final Solution

Thanks to the data collected we could get a glimpse of the efficiency of the political advertisement. Most importantly, we could sense that the participants’ attention towards these advertisements decreased with each commute. 


The participants agreed that those political signs on the road might have impacts on other commuters because of their personal party loyalty or public opinions’ influences. The “Third-Person Effect” hypothesis by W. Phillips Davison seems to occur in this study. 


Methodology and tools applied
Quantitative Data Collection, Qualitative Data Collection, Observation, Data Coding, Grounded Theory.