i

Proin gravida nibh vel velit auctor aliquet. Aeni weansoll ic itudin, lorem quis bibe ndum onsequat ipsum, nec sagittis.

Follow us on instagram
Search

I’m a user advocate with 5+ years of experience in user-centered research and 8+ years in user-centered design. I’m passionate about UX Research and Experience Design. Skilled in collecting and analyzing qualitative and quantitative data. Well-versed in visually and verbally communicating the results to stakeholders in order to convert the findings into actionable designs. I am a leader and a team player that is able to communicate effectively with others. Throughout my 8+ years of professional experience, I’ve always stood out for my dedication and responsibility toward the challenges I’ve faced.

 

I strive to bridge the gap between users and business partners.

Feel free to check them out.

Macy’s INC.

UX designer

New York, NY  2021 – Present

In charge of creating App experiences that solve users’ needs and meet the business requirements. Always basing the designs on user research findings and UX best practices to assure an optimal digital experience. 

 

 

Digi-clicks

Product Design Lead

(Remote) Houston, TX,  2017 – Present

In charge of enhancing the digital experience of every client. This demands a deep understanding of the users through UX Research, both primary and secondary, as well as UX Design. In my day-to-day, I am responsible for leading the UX team to ensure the end-to-end experience reflects the values and conveys the appropriate message of each brand while solving the users’ needs.

 

CPAP.com

User Experience Analyst

Houston, TX,  2018 – 2020

In charge of conducting both qualitative and quantitative user research in order to create data-driven and user-centric experiences. I was also responsible for improving, testing, and analyzing the new features and usability of CPAP’s website by optimizing onsite conversion tools.

 

FRCH Design Worldwide

Designer CO-OP (MFA)

Cincinnati, OH, Summer / Fall 2017.

Responsible for conducting brand strategies, UX research, and visual solutions for a wide variety of clients.

 

Miami University

Design Adjunct Instructor

Oxford, OH, 2016-2017.

In charge of creating the academic curriculum for the Graphic Design minor at Miami University. I was responsible for the following subjects: Personal Branding, Design Principles, and Art and Digital Tools.

 

Truefacet

Junior Creative Designer

New York, NY, 2014-2016.

responsible for conducting user-first initiatives within the early stages of this marketplace. I was also in charge of developing research reports that showcased user behavior in the industry as well as UX best practices, followed by the creation of prototypes.

 

Consorte Marketing

Junior Designer

Hoboken, NJ, 2013-2014.

In charge of designing websites from their inception (research and wireframing) to their final visual appearance (UI design).

Statistics for UX 

Nielsen Norman Group, 2021.

 

Human-Computer Interaction For User Experience Design Certificate

Massachusetts Institute of Technology (MIT)

Cambridge, Massachusetts, 2020.

 

MFA in Experience Design

Miami University

Oxford, Ohio, 2017.

 

BFA in Graphic Design

University Jorge Tadeo Lozano

Bogota, Colombia, 2013.

Skillset

UX Research 0

GRAPHIC DESIGN 0

UI 0

UX DATA ANALYSIS 0

Tools

Design Tools (Figma, Adobe Creative Suite, Sketch, etc...) 0

Qualitative & Quantitative Data Collection (Interviews, Card sorting, A/B test, heatmaps, etc...) 0

Data Analysis tools (Google Analytics, Full Story, Microsoft Office, etc...) 0