I’m a user advocate with 5+ years of experience in user-centered research and 8+ years in user-centered design. I’m passionate about UX Research and Experience Design. Skilled in collecting and analyzing qualitative and quantitative data. Well-versed in visually and verbally communicating the results to stakeholders in order to convert the findings into actionable designs. I am a leader and a team player that is able to communicate effectively with others. Throughout my 8+ years of professional experience, I’ve always stood out for my dedication and responsibility toward the challenges I’ve faced.
I strive to bridge the gap between users and business partners.
Feel free to check them out.
Macy’s & Bloomingdale’s
New York, NY 2021 – Present
In charge of creating App experiences that solve users’ needs and meet business requirements. Always basing the designs on user research findings and UX best practices to assure an optimal digital experience.
Product Design Lead
(Remote) Houston, TX, 2017 – Present
In charge of enhancing the digital experience of every client. This demands a deep understanding of the users through UX Research, both primary and secondary, as well as UX Design. In my day-to-day, I am responsible for leading the UX team to ensure the end-to-end experience reflects the values and conveys the appropriate message of each brand while solving the users’ needs.
User Experience Analyst
Houston, TX, 2018 – 2020
In charge of conducting both qualitative and quantitative user research in order to create data-driven and user-centric experiences. I was also responsible for improving, testing, and analyzing the new features and usability of CPAP’s website by optimizing onsite conversion tools.
FRCH Design Worldwide
Designer CO-OP (MFA)
Cincinnati, OH, Summer / Fall 2017.
Responsible for conducting brand strategies, UX research, and visual solutions for a wide variety of clients.
Design Adjunct Instructor
Oxford, OH, 2016-2017.
In charge of creating the academic curriculum and teaching the following subjects: Personal Branding, Design Principles, and Art and Digital Tools for the Graphic Design minor at Miami University.
Junior Creative Designer
New York, NY, 2014-2016.
Responsible for conducting user-first initiatives within the early stages of this luxury marketplace. I was also in charge of developing research reports that showcased user behavior in the industry as well as UX best practices, followed by the creation of prototypes.
Hoboken, NJ, 2013-2014.
In charge of designing websites from their inception (research and wireframing) to their final visual appearance (UI design).
Statistics for UX
Nielsen Norman Group, 2021.
Human-Computer Interaction For User Experience Design Certificate
Massachusetts Institute of Technology (MIT)
Cambridge, Massachusetts, 2020.
MFA in Experience Design
Oxford, Ohio, 2017.
BFA in Graphic Design
University Jorge Tadeo Lozano
Bogota, Colombia, 2013.