My Approach
I’m a product design and strategy leader with 10+ years of experience shaping products, customer journeys, and growth initiatives across e-commerce and SaaS. By combining customer insights, behavioral data, and business strategy, I help organizations identify opportunities, align teams, and build scalable experiences that drive engagement, retention, and long-term business value, check them out.
Upwork
Lead Product Designer
Houston, TX 2025 – Present
Leading AI-driven product experiences for Upwork’s freelancer marketplace, focusing on discovery, workflow optimization, and monetization features.
Macy’s & Bloomingdale’s
Lead UX Designer
New York, NY 2021 – 2025
Designed consistent, scalable native app experiences for Macy’s and Bloomingdale’s, contributing to a 50% increase in overall app usage and surpassing mobile web engagement. Led UX for key shopping funnel experiences across web and mobile, improving cross-platform consistency and checkout usability while mentoring designers and guiding cross-team UX decisions.
Digi-clicks
Product Design Lead
Houston, TX, 2017 – 2025
Led UX strategy and design for multiple client platforms. Contributed to team growth by defining hiring needs, interviewing candidates, and mentoring junior designers.
CPAP.com
User Experience Analyst
Houston, TX, 2018 – 2020
Conducted qualitative and quantitative research to inform product decisions for a large e-commerce platform. Developed personas and insights that improved conversion and shaped business strategies.
Miami University
Design Adjunct Instructor
Oxford, OH, 2016-2017
Developed and taught courses for the Graphic Design minor covering design principles, personal branding, and digital tools.
Truefacet
Junior Creative Designer
New York, NY, 2014-2016
Supported early UX initiatives for a digital marketplace through user research and prototyping. Translated behavioral insights into interface concepts and UX recommendations.
Consorte Marketing
Junior Designer
Hoboken, NJ, 2013-2014
In charge of designing websites from their inception (research and wireframing) to their final visual appearance (UI design).
Statistics for UX
Nielsen Norman Group, 2021
Human-Computer Interaction For User Experience Design Certificate
Massachusetts Institute of Technology (MIT)
Cambridge, Massachusetts, 2020
MFA in Experience Design
Miami University
Oxford, Ohio, 2017
BFA in Graphic Design
University Jorge Tadeo Lozano
Bogota, Colombia, 2013