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Simply Mom To Be

Context and the problem

SMTB was the first natural pregnancy online marketplace and subscription box company in the market. As part of their digital strategy, I created their website. It was a WordPress theme that I personalized, including changes in their coding in order to meet the client’s needs.


Design Process 

I always kept in mind that it needed to be an informative, fast, and easy-to-use website given that the target customer is pregnant women that do not have a lot of time to do research. To better understand the market, I conducted Secondary Research as well as Semi-Structured Interviews and surveys.

From the UX research findings, I could create a Persona and a detailed Customer Journey. Once the user needs and customer journey were defined, I moved forward with the User Interface Design. Card sorting tests were implemented to ensure good navigation.


Final Solution
The website featured a subscription that was highly customizable to meet the user’s needs, as well as an option to purchase everything online for personal care.


Methodology and tools applied
Semi-Structured Interviews, Surveys, Card Sorting, Secondary Research, Quantitative Data Collection, Qualitative Data Collection, Personas, Customer Journey, Wireframing, prototyping, UI, Adobe XD, Invision, Adobe Indesign, WordPress.


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