Context and the problem
Katherine Vergara is a health and fitness coach specializing in sports nutrition. Her mission is to help men and women reach their best version, both physically and mentally, through a science-based method in a healthy and sustainable way over time. Our goal at Digi-clicks was to fully design and optimize the webpage focusing on a modern look and user-friendliness.
From the beginning, we recognized we needed to design a high-level customized website on a restricted CMS, as well as to be able to integrate a monthly subscription service to the current CMS. As the lead UX designer, I performed qualitative research as well as iterative website testing to design a functional category architecture for the website. Then, based on the data collected, I created a custom and modern design according to the branding that would facilitate a clear and enjoyable path for the users.
Overall I fully optimized 7 custom landing pages and made the content available in Spanish—suitable for mobile and desktop.
Methodology and tools applied
Secondary Research, Quantitative Data Collection, Qualitative Data Collection, Low Fidelity Wireframing, Prototyping, Google Analytics, Heatmaps, XD, Figma, Invision, CrazyyEgg.
You can check her website Here
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