Context and the problem
AWARD-WINNING thesis for my MFA in Experience Design.
This project was focused on bridging the communication gap between farmers in Lerida, Tolima, and Colombian climate entities, thus, ensure better control of the farming operations. To address this problem, I improved the design of the communication platforms used by farmers.
I found out that the design solutions and the available technologies for rural farmers in Lerida, were not effective, accurate, or user-friendly; they lacked an understanding of what rural farmers had in mind and didn’t have easy-to-navigate access to the information.
This project was divided into 3 stages: Research, Design, and Testing.
1. Research: I worked on understanding the information that farmers needed to perform their jobs. I used Observation and Semi-Structure Interviews as research methods, to establish a good foundation, in order to start designing a digital solution. I included a conceptual framework that encompassed one theory and two models, to better frame the research:
2. Design: After gathering all the data and having a clear idea of the services the digital platforms were going to include, this was the process I followed:
3. Testing: I conducted a Usability Test where each user was asked to perform specific tasks, thus gather data about how friendly and easy to use the platform was. Users were sent two rounds of links: the first was a beta version of the platforms; the second was the final product with images, colors, and new features included.
I created an app and a website that allowed non-tech-savvy farmers to communicate with the agriculture engineers in order to plan, discuss and execute farming strategies with accurate weather information. Cli-mate, as the name suggests, is a partner for agricultural engineers when it comes to climate information.
Methodology and tools applied
Observation, Semi-structured Interviews, Quantitative Data Collection, Qualitative Data Collection, Information Architecture, Usability Test, Wireframing, Prototyping, XD, Sketch, Invision.
Feel free to check the interactive App and Website prototypes.VIEW UX REPORT